6 simple tricks to increase your persuasion skills

In today’s world everything is about communication and persuasion. From convincing your friend to go out till to sell your idea to your manager about a new innovative project. As far as we understand that and start implement small tips we can increase our efficiency and performance in every area. Mr. Robert Cialdini, a psychologist and author of bestseller YES, suggested 6 shortcuts that can bring closer to convince people. They are:

Reciprocity

People give back the behavior or service that receives first. If colleague does a favor you owe that colleague a favor. In the context of social obligation, people are more likely to say YES to those who do they owe. So be the first who do a favor, who give a personalized and an unexpected gift, surprise your team mates with something unique and soon they will return you back even more

Scarcity

People want more of those things there have less of. The idea of potential loss plays a large role in human decision making. In fact, people seem to be more motivated by thought of losing something than by the thought of gaining something of equal value. So, when you offer your product or service, it is not enough to mention benefits that they will have by choosing them but it is crucial to mention what is unique to your products and they stand to lose if they won’t choose them.

Authority

People will follow credible and knowledgeable experts. The way how you stand, how you talk, your body language can create a first impression to your audience that is very hard to change. People have the tendency to favor information that confirm their beliefs or hypotheses (in social psychology is called confirmation bias). So focus on how you present yourself, how you stand and what is the first impression that people create when meet you or ask form someone else to introduce you. This can increase highly your brand and positioning.

Consistency

People used to consist and not change. They are looking for and asking for commitment that can be made. Social psychologists point out the strong connection between commitment and consistency. Moreover,  they believe that each of the strategies is intended to get us to take some actions or make some statement that will trap us into later compliance through consistency pressures.

Liking

People used to say YES those who they like. The main factors that influence in liking or not someone are:

  1. People who are similar to us
  2. People who pay as compliments
  3. People who cooperate with us

 Genuine compliments before you start to sell may have an incredible impact

Consensus

People will look to the actions of others to determine their own. People behaviors are influenced by presence of others and group dynamic. In order to increase more your result, rather than rely on your ability to persuade others you can point on what similar others are doing

 

Why Big Data is Important and how to manage

big data

Big Data* is not just the latest fad, it’s the future of how we are going to guide and grow business. It is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago.

Some facts:

Every hour, enough information is consumed by Internet traffic to fill 7 million DVDs. Side by side, they’d scale Mount Everest 95 times.

By 2020, one third of all data will be stored or will have passed through the cloud, and we will have created 35 zettabytes of data.

We have produced more data in the last two years (≈3,500 exabytes) than in all of history prior to that.

30 billion pieces of content shared on Facebook every month

250€ billion potential annual value to Europe’s public sector administration from Big Data – more than GDP of Greece

Moreover, in the fall, Columbia will offer new master’s and certificate programs heavy on data. The University of San Francisco will soon graduate its charter class of students with a master’s in analytics. Other institutions teaching data science include New York University, Stanford, Northwestern, George Mason, Syracuse, University of California at Irvine and Indiana University.

Big data is turning to be a crucial issue for companies, government and whole society.

Why do you care about?

… because you simply are part of business team. If we are going to really capitalize on Big Data, we need to get to human insight at machine scale. We will need systems that not only perform data analysis, but then also communicate the results that they find a clear, concise narrative form. Also, algorithmic marketing is allowing companies to do things they couldn’t do before, and some early signs show it can deliver big value, especially in financial or information services. To go algorithmic, companies need to move from batch systems (where work is done at regular intervals) to algorithmic system (real-time updates)

In 2010, MIT Sloan Management Review, in collaboration with the IBM Institute for Business Value, conducted a survey of more than 3,000 business executives, managers and analysts One of the most significant findings is that there is a clear connection between performance and the competitive value of analytics

Is it relevant to you?

If you still wonder how this is related to you, then keep in mind that Big Data and Analytics need people with IT skills such as SQL, Hadoop, R etc. It request people with experience in Machine Learning, Statistics, Data Analysis, Data visualization, Algorithms, Artificial Intelligence, Visualization and design, and many other areas.

“That’s one of the challenges,” said Terence Parr, program director of the analytics and computer science programs at the University of San Francisco. “To be successful, you need to have a wide range of skills that doesn’t fit in one department.”

And if you are not convinced yet then let me inform you that in a globalization system in which unemployment is rising rapidly, in Data Analysis area something different happened. To meet demand from employers, the United States will need to increase the number of graduates with skills handling large amounts of data by as much as 60 percent, according to a report by McKinsey Global Institute. There will be almost half a million jobs in five years, and a shortage of up to 190,000 qualified data scientists, plus a need for 1.5 million executives and support staff who have an understanding of data.

North Carolina State University introduced a master’s in analytics in 2007. All 84 of last year’s graduates in the field had job offers, according to Michael Rappa, who conceived and directs the university’s Institute for Advanced Analytics. The average salary was $89,100, and more than $100,000 for those with prior work experience.

Harvard Business Review calls data science “the sexiest job in the 21st century,” and by most accounts this hot new field promises to revolutionize industries from business to government, health care to academia.

*Definition: “Big data is any data that is expensive to manage and hard to extract value from” – Michael Franklin

Big data and analytics